Right now, someone’s typing a problem into Google. Maybe they’re still comparing options. Maybe they’re ready to hire. Will they find you?
At Growthroo Digital, we work out the words your customers really use, what they’re hoping to see, and where your business has a real chance. You’ll know where your SEO should head, and you’ll be aiming at people who are already looking.
Ask ten people to search for the same thing and you’ll get ten different searches. One types “SEO services.” Another types “how do I get my website higher on Google?” Same need, different words, and each search says something about where that person is.
We look closely at those differences. Search volume is only part of the picture. We also check how relevant a term is, how many others are chasing it and whether it really fits what you sell. After that, you’ll know which pages to create, which to fix and what to tackle first.
A keyword with thousands of searches a month sounds great. But a big number doesn’t mean it’s right for you. What matters is whether those searchers could actually become customers.
We find the words and phrases people use when they’re looking for what you offer, including the ones you’d never think of. A web design company might go after “web design,” but “website design for small businesses” could be where the real customers are.
We look at how often people search a term and whether there’s real demand. But we don’t treat volume as the final word. A keyword with fewer searches can be worth more if the people typing it are exactly who you want.
Before we pick a page for a keyword, we ask why someone’s searching it. “What is technical SEO?” means they want an explanation. “Technical SEO services” usually means they’re thinking of hiring someone.
Your competitors can tell you a lot. Say you offer SEO, Google Ads and website development, but your site only goes deep on SEO. If competitors have strong pages on the other two, that’s a gap worth looking at. We check what they’re targeting and whether it fits you. We’re not here to copy anyone.
These are the longer, more specific searches where people say exactly what they need. They’re not always easier to rank for, but they help you speak to a smaller, more interested group.
We check how hard a keyword is to win by looking at who’s ranking and how strong their pages are. That way you can pick the fights you’ve got a real chance in.
Anyone can hand you a giant list of keywords. That’s not much help. What you need is the right ones, and a plan for what to do with them.
We start by learning what you do, who you serve and what you want. Keywords only make sense once we know that.
We dig into your main terms, related phrases and the questions customers ask.
We work out whether people want to learn, compare or act, so every keyword ends up on the right kind of page.
We look at who’s already ranking to see what’s working and where the gaps are.
We sort them by relevance, demand, competition and likely value, so you know what to do first and what can wait.
Each page gets a main keyword and supporting terms, so your pages aren’t competing against one another.
We point out missing service pages, blog topics, common questions and pages that need a rethink.
Search habits shift and competitors move. We check progress and adjust the plan as your site grows.
People search for different reasons. Some just want to learn something. Some are comparing choices. Some are ready to call or buy. Knowing which is which makes your plan a lot stronger.
We don’t want to hand you a long list and wish you luck. You should come away knowing which keywords matter, where they belong and what to do next.
Search terms matched to your services, audience and goals.
Volume, difficulty and related numbers. These are estimates from research tools, not promises of traffic or rankings.
Understand who’s learning, who’s comparing and who’s ready to hire.
What relevant competitors rank for, and where the gaps are.
Which keywords go on which pages, helping your content target the right searches.
Ideas for new pages, posts and updates to what you already have, plus prioritised next steps based on your current website.
The best keyword plan starts with your customers, not with the biggest numbers. Let’s find the searches that suit your business, spot what’s missing from your site and give your SEO a clear direction.
Let’s Discuss Your Keyword Strategy
