Someone types a question into Google. Ten seconds later, they pick a business. Google Ads helps make sure yours is one of the options on the screen.
At Growthroo Digital, we set up and manage paid search campaigns for businesses that want enquiries, sales or calls. You tell us what a good result looks like, and we build the campaign to get there.
Some businesses want the phone to ring. Others want the online shop to get busier. We start with your goal and choose the tools that fit it, rather than switching on everything Google offers. We’d rather run one campaign that works than five that spread your budget thin.
Text ads that appear at the top of Google when someone looks for what you sell. They’re the quickest way to get in front of people who are ready to ask, call or buy.
Before spending a cent, we map out the words your customers type, from the obvious ones to the surprising ones. Good research also shows which phrases to leave alone.
Product photos, prices and store names appear right in the search results. It’s a strong fit for online shops, where shoppers like to compare before they click.
Most visitors leave without enquiring, and that’s normal. Remarketing ads gently remind them about you while they’re still making up their minds.
We write several versions of each ad, run them side by side and keep the ones people respond to. Small changes in wording can make a noticeable difference.
Every week brings new data. We check search terms, budgets and conversions, then trim what’s wasting money and give more room to what’s working.
Some marketing takes months to show results. Google Ads can start sending visitors within days of launch, which makes it a good fit when you need momentum.
You also stay in charge. You set the budget, choose the areas you want to reach and can pause or change a campaign whenever you need to. And because every click and enquiry can be tracked, you’re not left guessing what your money bought.
A busy website with a quiet inbox usually means the ads are attracting the wrong crowd. Here’s how that plays out.
A company offers kitchen and bathroom renovations. Its ads appear for “how to retile a bathroom,” “kitchen design ideas” and “cheap DIY renovation tips.” Plenty of people click. Almost nobody asks for a quote, because they were never looking for a builder.
The fix is to aim at phrases like “kitchen renovation quote” or “bathroom renovators near me,” and to add “DIY” and “free” as negative keywords. The ad speaks to people ready to hire, and the click leads to a page about the exact service they searched for.
Fewer clicks, perhaps, but more of them turn into real conversations.
We begin with a conversation about your business, your customers and your goals. We also ask what a good result looks like for you, whether that’s ten enquiries a month or a certain number of sales.
We study what people search for in your area, what competitors are doing and where the gaps are. This gives us a clear plan and a sensible budget.
We build the campaign, write the ads, connect them to your pages and set up tracking so calls and form submissions are counted. Then we launch.
Once real data comes in, we see what’s working and what isn’t. We then adjust ads, keywords and budget, and explain each change in plain English.
Not sure if Google Ads is right for you? Or are your current campaigns not delivering what you hoped for? Tell us about your business and we’ll give you an honest view on the best way forward.
Plan Your Google Ads Strategy
